Forever.
Better.
As a sports brand, we know a thing or two about pushing ourselves to be better. We approach sustainability in much the same way.
There's only one Forever.
Let's make it Better.
Our Approach
It’s about applying our strengths and improving on our weaknesses. Our FOREVER. BETTER. sustainability strategy is based on our Vision 2030 targets, where we are focused on setting the bar higher in Climate, Human Rights and Circularity.
Watch PUMA's Sustainability Highlights 2024
Vision 2030 Targets
Green Flags
A 5-part podcast series which explores how making small changes in daily habits can contribute towards a FOREVER. BETTER.
Join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator. Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA.
Voices of a Re:Generation
Giving four next generation thinkers a voice at PUMA.
We’re showing up for the future of the new generation. A future we want their help to shape. Because we know that change can’t be contained in boardrooms and stakeholder meetings. We’re working with four next generation thinkers, giving them a voice at the table. Giving the next generation a space to be heard.
Conference of the People
A first of its kind event, powered by PUMA.
Held in London in 2022, the aim was to create a platform for PUMA's industry peers, activists, NGOs, experts, ambassadors and consumers to come together and discuss solutions for some of the fashion industry’s sustainability challenges. All while amplifying the voices of young people across the world.
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Corporate Sustainability
Explore PUMA's Corporate Sustainability Reports, Codes, Policies, Handbooks and more.
Sustainability Report
We provide annual sustainability reports within our annual reports. Explore them here.