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Go chase it. Go feel it. Go Wild. Go chase it. Go feel it. Go Wild. Go chase it. Go feel it. Go Wild. Go chase it. Go feel it. Go Wild. Go chase it. Go feel it. Go Wild.
BE BRAVE

We are never afraid to take risks. We stand up for our beliefs and are prepared to make the choices that will push sports forward.

BE CONFIDENT

Everything we do, we do with conviction. We back our instinct to do the right thing and we are always bold in our actions.

BE DETERMINED

Nothing deters us from realising our dreams. We believe success is an endless pursuit to improve ourselves and the way we play.

BE JOYFUL

For us sport is more than winning at all costs. We live to play the game and revel in the pure joy of sporting competition.

Management board

Arthur Hoeld

Chief Executive Officer

Portrait Maria Valdes

Maria Valdes

Chief Product Officer

Portrait Markus Neubrand

Markus Neubrand

Chief Financial Officer

Matthias Bäumer

Matthias Baeumer

Chief Commercial Officer

Andreas Hubert

Andreas Hubert

Chief Operating Officer

PUMA Brands

STICHD

stichd logo

What you wear contributes to how you perform – this includes what you wear underneath as well. Affiliate company stichd is a member of the PUMA Group. It develops, produces and distributes bodywear and socks for PUMA as well as other well-known brands.

COBRA PUMA GOLF

Cobra PUMA Golf Logo

COBRA PUMA GOLF believes the game of golf should be fun. Golfers of all skill levels can enjoy the game and everything about it through innovative and performance-oriented shoes, apparel and clubs. 

Our Sports

Yaroslava Mahuchikh

“I Sometimes Imagine That I Am A Bird.”

Karsten Warholm

“Whatever I do, I Do It With Passion.”

Armand "Mondo" Duplantis

 "I believed, I just had to wake everybody else up."

Usain Bolt

“My Single Goal is to Become the Greatest. If I Get to Be A Legend, I’ve Achieved my Goal.”

yaroslava
warholm
PUMA Athlete Armand "Mondo" Duplantis
bolt

Share the excitement in Teamsports, innovate with Golf, bring style into Running & Training and performance into Motorsports. We bring a high level of brand heat to sports and elevate PUMA to the next level.

PUMA Headquarters

Herzogenaurach, Germany

Video Credit: Andi Mährlein

Strengthening the Core

To show presence on a global scale, PUMA has defined five corporate offices as central hubs. While we call Herzogenaurach in Germany our home – it's where we started after all – we're truly at home in the world.

History

old PUMA shoe

PUMA is relentlessly pushing sports and culture forward by creating the fastest products for the world’s fastest athletes. Since 1948, PUMA has drawn strength and credibility from its heritage in sports. 

Archive Stories

view of the PUMA archive

Since 1948, we are writing history with our legendary athletes. We have often been the first brand to introduce ground-breaking innovations and we gathered lots of stories.