PUMA CONFERENCE OF THE PEOPLE
CONFERENCE OF THE PEOPLE
Held in 2022 in London, the aim of PUMA COP was for PUMA's industry peers, activists, NGOs, experts, ambassadors and consumers to come together to discuss solutions for some of the fashion industry’s pressing sustainability challenges. All while amplifying the voices of young people across the world.
RE:THINK WASTE
WHY MAKE A SNEAKER THAT’S DESIGNED TO FALL APART?
Catch up with second-hand clothing champion Izzy Manuel on how she manages style with sustainability. PUMA partners Ortessa and Carbios give us the dirt on biodegrading our clothes. And PUMA’s Anne-Laure Descours and Romain Girard talk about the brand’s approach to waste innovation – including the backstory of RE:SUEDE, PUMA’s experiment in designing a biodegradable sneaker.
NICOLE MCLAUGHLIN AND BELLA WEBB Q&A
Watch a Q&A between Bella Webb, Sustainability Editor at Vogue Business with designer, Nicole McLaughlin to discuss her passion for upcycling and reducing textile waste.
MATERIAL WORLD
ARE ALL MATERIALS EQUAL?
We deep dive into the progress we can make with material innovation. Ashley Gill shares which brands are leading the industry. We found out from Mohammed Jabbar what the opportunities are within manufacturing. We looked at what material innovation offers the biggest impact (spoiler alert: PUMA’s Howard Williams knows it’s cotton and polyester). And influencer and sustainable materials consultant Monika Poppy gave us the lowdown on what’s needed to bring consumers on the journey.
ECO-ANXIETY INTO ACTION
WHEN THE EARTH IS ON FIRE HOW DO YOU KEEP YOUR COOL?
Do you feel overwhelmed when you think about the scale of the climate crisis? You’re not alone! Actress Naomie Harris OBE, filmmaker Jack Harries and presenter Ade Adepitan talk about channelling eco-anxiety into action. Get ready to feel calmed and empowered.
WOOD FOR THE TREES
WHERE ON EARTH ARE YOU WEARING?
We took a global look at how the industry can reduce its footprint. PUMA’s Stefan Seidel was joined by Canopy, an NGO that is working to protect the world’s forests and climate, start-up Infinited Fiber and long-term textile supply partner Lenzing to talk about the tech that exists right now, and the opportunities we can take advantage of.
FOREVER BETTER
HOW DO WE DO BETTER TOGETHER?
It’s the collaboration story we never share. The one where industry players know that if they act together, they can make more progress, faster. At PUMA, we’re focused on a better forever. This means a decarbonised apparel and footwear industry, decent working conditions with fair wages and a motivated supply chain that sees sustainability as business and planet critical. We can achieve this – and more – if we collaborate. We’ve invited specialists who work across the fashion industry – peers, suppliers, NGOs – to help us identify the opportunities and scale true collaboration could have, not just on our industry, but our planet.
Voices of a Re-Generation
We’re showing up for the future of the new generation. A future we want their help to shape. Because we know that change can’t be contained in boardrooms and stakeholder meetings. To do this, we’re working with four next generation thinkers.
Corporate Sustainability
Explore PUMA's Corporate Sustainability Reports, Codes, Policies, Handbooks and more.
2023 SUSTAINABILITY REPORT
We provide annual sustainability reports within our annual reports. Explore them here.