AS A SPORTS BRAND, WE KNOW A THING OR TWO ABOUT PUSHING OURSELVES TO BE BETTER. WE APPROACH SUSTAINABILITY IN MUCH THE SAME WAY.

THERE'S ONLY ONE FOREVER.
LET'S MAKE IT BETTER.

FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER. FOREVER. BETTER.

OUR APPROACH

It’s about applying our strengths and improving on our weaknesses. Our FOREVER. BETTER. sustainability strategy is based on our 10FOR25 targets established in 2019. 10 target areas where we are focused on improving. As we make progress, we'll keep raising the bar higher. Working as a team to be FOREVER. BETTER.

10FOR25 Targets

Watch PUMA's Sustainability Highlights 2023

VOICES OF A RE:GENERATION

Giving four next generation thinkers a voice at PUMA.

We’re showing up for the future of the new generation. A future we want their help to shape. Because we know that change can’t be contained in boardrooms and stakeholder meetings. We’re working with four next generation thinkers, giving them a voice at the table. Giving the next generation a space to be heard.

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#KNOWYOUR
STUFF

Join Aishwarya Sharma on her journey behind the scenes to learn more about leather vs vegan leather.

RE:HACKS

REFRESH.REVIVE.REPAIR. A series produced by our Voices of a RE:GENERATION who share some easy tips on how to extend the life of your beloved clothing and kicks.

THREAD THE LOOP

Turning old threads into new trends. Introducing PUMA x VIVID VISIONS. An experimental one-off collection designed by Andrew Burgess made entirely from PUMA's RE:FIBRE fabric.

BEHIND THE FACTORY DOOR

Our Voices of a RE:GENERATION journey behind the factory door into PUMA’s supplier factories in Bangladesh, Vietnam and Turkey.

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RE:GEN REPORTS PODCASTS

A 10 episode podcast series. No corporate jargon. No excuses.

Listen to our PUMA RE:GEN REPORTS for an inside track on key topics from our sustainability report. PUMA and industry experts unpack PUMA's 10FOR25 targets in open conversation. Find out about the progress we’re making and the challenges we’re facing.

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Circularity

Circularity is one of PUMA’s 10FOR25 target areas.

PUMA's circularity targets include scaling up the use of circular materials, circularity principles in product design and take back schemes. In 2021, PUMA started “Circular Lab”, an innovation hub aimed at collaboration with innovation partners to find solutions towards circularity. The first two projects from “Circular Lab” were RE:SUEDE and RE:FIBRE.

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Conference of the People

A first of its kind event, powered by PUMA.

Held in London in 2022, the aim was to create a platform for PUMA's industry peers, activists, NGOs, experts, ambassadors and consumers to come together and discuss solutions for some of the fashion industry’s sustainability challenges. All while amplifying the voices of young people across the world.

Watch here