Global sports company PUMA and absorbent apparel brand Modibodi®, have developed a series of Period Pep Talks with world-class female athletes - designed to encourage women and girls to stay in sport.
As part of the Period Pep Talk campaign, PUMA and Modibodi have designed a revolutionary new patent-pending period activewear collection. Launching this October, the new range will help women, girls and people who menstruate to feel comfortable and confident playing sport and being active during their period.
PUMA Athlete Jodie Williams says: “I think it’s important for female athletes to share their stories and be as open as we can to help destigmatise the challenges of menstruating whilst competing. This is a global issue and one that will take us all speaking out to break down the taboo. The PUMA x Modibodi Period Pep Talks are an awesome way to connect with girls who are considering dropping out of sport and help to normalise menstruation. We need to tackle the stigma that women can't be active on their periods or when experiencing any of life’s leaks.”
PUMA Athlete Naomi Schiff says: “It is such a shame that the stigma around periods has and continues to hold girls back when it comes to sport. The PUMA x Modibodi collaboration not only brings innovation to the activewear market but it gives us girls and women wearable options that make it easier to be active at any point during a cycle. It also opens up the opportunity for a bigger change in the cultural conversation around the perceptions of periods in sport.”
The PUMA x Modibodi activewear collection is available in selected stores and online at modibodi.com and puma.com.
