Product designs feature clean lines, muted colors, and elevated materials for a premium take on classic streetwear. Footwear is infused with a material mix including soft-touch textured suede in a color palette of neutrals with purple and orange accents. Styles are given a whole new look and feel for the MMQ collection, including classics like the Suede VTG, Easy Rider, Ralph Sampson, Slipstream Mid, and Suede Crepe as well as newer styles like the Suede Mayu, Mirage Sport, and Wild Rider.
The apparel is rooted in functionalism and honors the classics of street and sportswear while reinterpreting them for the modern minimalist. Hooded sweatshirts, pocket tees, and sweatpants are built upon not to make them different, but to make them better. Premium materials, minimalistic designs and a muted color palette make the apparel items fit seamlessly into any look.
Campaign images of Thierry Henry were shot by Danny Kasirye, a Ugandan-British photographer and director based between London and New York. He has recently broken out with a series of high-profile shoots, with a unique perspective on fashion photography, animated by his constant search for non-conformity and authenticity. As he does with all his subjects, Danny had Thierry turn the camera on him at the end for a few candid shots.