The MMQ line is inspired by minimal Scandinavian design sensibilities, featuring expert craftsmanship and elevated construction. It seems a natural fit that the latest face of the campaign hails from the region himself, PUMA ambassador, coach, and former professional footballer for Arsenal and Sweden, Freddie Ljungberg. As a true craftsman of his profession and high-quality sportswear enthusiast, he embodies the core values of MMQ on and off the pitch.

“To be successful, in my opinion, you need to have quality and you need to have sustained quality for a long time, and that's only by a lot of hard work,” says Freddie. “We all strive to find quality in what we do.”