PUMA and Arsenal will work together to bring further innovation into the sports brand’s performance apparel range. Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA’s global sales network, international tours and integrated marketing activities. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.
Having extended and deepened its relationship with the FIGC (Italian Football Federation), signed 2013 UEFA Champions LeagueTM finalists Borussia Dortmund and bolstered its player portfolio with Sergio Agüero, Cesc Fàbregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Touré amongst others; PUMA is defining itself as the clear number three football brand.
Bjoern Gulden, Chief Executive Officer for PUMA said: “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce PUMA’s credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact.”
Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said: “We are excited to be partnering with PUMA, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal’s progression on and off the pitch.”
Imagery and further assets can be downloaded from the PUMA Press Centre: about.puma.com/en/Newsroom
Media Contacts:
PUMA
Tim Stedman, International PR, PUMA
+49 151 1474 3148
tim.stedman@puma.com
Arsenal
Mark Gonnella, Communications Director
+44 207 704 4010
mgonnella@arsenal.co.uk
Katie Baldwin, Senior PR Manager
+44 207 704 4010
kbaldwin@arsenal.co.uk
