PUMA is continuing to celebrate an exciting summer of sport by showcasing its elite track and field athletes. These sprinters, high jumpers, and pole vaulters show the true essence of speed and resilience. Their dedication and passion for excellence mirror PUMA’s own commitment to redefining sports and sports culture. For them, and for PUMA, the passion for speed is simply universal. It allows us to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can.

“At the core of the See The Game Like We Do campaign is transcendent performance, unlocked by speed. Working closely with the PUMA track and field athletes in production of the spot, we saw this incredible drive to go faster and see their games different. On the world’s largest stage, we cannot wait for them to show the world their superpowers”, said Max Pollack, co-founder & managing partner of MATTE Projects, a partner agency for this brand campaign.

Starting from July 27th, PUMA will open a PUMA House in Paris for 17 days, which will act as the Home of the Brand where it will highlight athlete performances and achievements during this period. The PUMA House is a private venue and will not be open for public, but it will serve athletes and partners needs.

“The PUMA House, is conveniently located and offers all the amenities athletes and partners need, a home away from home for our partners” said Richard Teyssier, Vice President of Brand and Marketing. “We have a full entertainment program, including press conferences, meet-and-greets with PUMA icons, and most importantly, celebration parties, which we are looking forward to.”

“FOREVER. FASTER. - See The Game Like We Do”, athletics chapter launches on July 19th, and will be communicated across the entire media mix, such as social media, TV, PR, Out Of Home and Points of Sale worldwide.