“PUMA SE acknowledges that ANTA Sports has agreed to acquire a 29.06% stake in the company.  

PUMA’s strategic priorities are clear. We are focused on strengthening our global brand, delivering compelling products, and engaging consumers worldwide to become a Top 3 global sports brand.  

ANTA aims to empower PUMA to fully realise its brand potential and its heritage to create long-term value for global consumers and stakeholders. We see this as a vote of confidence in PUMA and its strategic direction.”