"We're especially glad for the opportunity to reveal and launch our new Cup kit during our preseason US tour,” said Carsten Cramer, Borussia Dortmund Managing Director. “To us this is a sign of appreciation towards our international fan base, and we hope they enjoy this new fantastic kit as much as our players do.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
The new BVB Cup kit was revealed for the first time during an exclusive launch event in Las Vegas, where select guests experienced a first look at the kit’s exceptional design, celebrating the fusion of football and fashion. The event also featured stunning BVB branding of The Las Vegas High Roller lighting up the famous Las Vegas’ strip.
The new BVB Cup kit was worn in the preseason game against Manchester United on July 30th at the Allegiant Stadium during BVB’s pre-season tour of the United States.
Celebrate the past and look to the future with the new 2023/24 BVB Cup kit available from July 31st at PUMA stores, PUMA.com, the BVB store at SIGNAL IDUNA PARK, bvbonlineshop.com and at select retailers worldwide.