Sports company PUMA has appointed Arne Freundt (39) as Regional General Manager Europe and EEMEA with immediate effect. In this position, Arne Freundt, currently PUMA's Global Director Retail & E-Commerce, will continue to directly report to PUMA CEO Bjørn Gulden.

As Regional General Manager Europe and EEMEA, Arne will be responsible for the management of both regions. Arne has been in charge of PUMA’s Global Retail & E-Commerce business since 2015.
He joined PUMA in 2011 as Head of Global Strategy, where he was most notably in charge of the company’s transformation process in Europe. 

Arne Freundt succeeds Martyn Bowen, who has been serving in this role since 2015. Martyn joined PUMA more than 20 years ago and held various management positions within the organization. He has decided to leave the company in order to pursue personal interests.