PUMA HOOPS AND LAMELO BALL ARE OTHERWORDLY: INTRODUCING MB.03 TOXIC

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Somerville, Massachusetts, October 18th, 2023

PUMA Hoops is introducing the newest silhouette in LaMelo Ball’s signature franchise, the MB.03 Toxic. Coming off the heels of the limited PUMA x LaFrancé collaboration earlier this month, the MB.03 Toxic brings Melo’s otherworldly style and performance to the court like never before.

Bubbling up from the alien underground, the MB.03 Toxic is here to rewrite your game’s DNA. This fluorescent take on LaMelo Ball’s third signature shoe shows what happens when Melo’s “Not From Here” style goes radioactive. The eye-catching designs are complemented by a supportive, double-layered mesh upper and a NITROTM midsole for extreme power on the court.

“I’m excited to unveil the MB.03 Toxic,” said LaMelo Ball. “This shoe reflects my personality and my style, and I can’t wait to witness the magic that they bring to the court.”

The MB.03 was designed in collaboration with LaMelo Ball, who was heavily involved in the design process, taking inspiration from his life. The MB.03 Toxic colorway is inspired by Ball's belief that he's from another world, featuring psychedelic colors of the underground and graphics reminiscent of Ball’s own alien tattoos. Designs lean into Ball’s special abilities that make him out of this world both on and off the court.

Additional features of the MB.03 include full coverage engineered nonslip rubber compound for enhanced durability and traction that’s ideal for quick cuts, as well as a lightweight and breathable fit, making it perfect for basketball players who want a shoe that will help them perform at their best.

The MB.03 Toxic retails for $125, and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker and Champs Sports – starting October 27th.