In addition to the new Home kits, PUMA has unveiled custom PUMA x LIBERTY editions of signature silos the FUTURE 1.4 and the ULTRA ULTIMATE football boots in women’s specific fits. Both boots feature bespoke LIBERTY floral patterns and customized logos complimenting the PUMA cat and PUMA formstrip in PUMA White and Pristine colorways. The collection also features special edition ULTRA GRIP 1 HYBRID LIBERTY Goalkeeper gloves to be worn by the PUMA female goalkeepers at this summer’s major tournament.
“Women’s football has always been a priority for PUMA and for this summer’s major tournament we have collaborated with iconic British retailer LIBERTY to produce bespoke jerseys for our female athletes to be worn on the biggest stage. Along with the custom kits all PUMA athletes will wear special edition FUTURE and ULTRA LIBERTY football boots in women’s specific fits. This will also mark the first FUTURE women’s specific fit, with this summer’s tournament being the perfect place to debut.” said Marco Mueller, Senior Head of Product Line Management Teamsport Apparel. “The specially designed high performance ULTRAWEAVE jerseys and custom women’s boots are designed to give our players the extra edge this summer. Women’s football is reaching new levels and now is their time.”
The new Home kits and signature football boots were launched exclusively in London – the home of this summer’s tournament on June 1st to celebrate women’s football, hear from some of the PUMA national team players who will be at the European Championships and explore all the latest PUMA x LIBERTY products.
The PUMA x LIBERTY women’s national team Home kits are available from June 13th at PUMA.com, PUMA stores and leading retailers worldwide.