The signing comes as PUMA continues its commitment to pushing women’s sports forward. In partnership with PUMA Hoops Creative Director June Ambrose, the brand officially launched its Women’s Hoops category in December 2021 with a basketball-inspired lifestyle collection, PUMA High Court, coached and designed by June Ambrose.
In 2020, PUMA launched the SHE MOVES US platform, this year PUMA expanded the SHE MOVES US platform with a focus on its top female sports ambassadors, celebrating the women who have moved sports forward to inspire other women around the world. Smith will be featured in PUMA Hoops campaigns and product launches tied to SHE MOVES US.