SHE MOVES WITH EMPOWERED STYLE: PUMA X LIBERTY

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Herzogenaurach, Germany, March 4, 2022

Global sports brand PUMA and iconic design house and department store Liberty are partnering together for a sophomore collection, blurring the lines between casual sportswear and fashion. The collection features bold and exciting pieces designed for those who want to embody empowerment and independence through their style.

As a part of PUMA’s She Moves Us platform, featuring real, strong, and empowered women, this collection is inspired by the teambuilding and uplifting that is often intrinsically present in women-led collectives and initiatives. The support and encouragement with which women help each other fulfill their individual potential is at the center of this collection and campaign.

The creative was shot on a farm filled with greenery and wildlife, showcasing a group gathering to celebrate and empower each other. They came together in the British countryside to reflect and share their individual stories, providing their thoughts on empowerment, liberty, and what motivates them. Here’s a look at what they said:

“What empowers me is to see people living their true authentic self...Liberty is the autonomy and strength to walk your own path...Waking up, looking in the mirror, and being like, ‘I got this today.’”

The full conversations with Deba, Ami Evelyn Hughes, Taya Francis, and Bones Tan Jones can be read in the accompanying Q+A and heard in the campaign video.

The PUMA x Liberty collection takes the camouflage print, usually used to ‘hide and conceal’, and transforms it into a camo-inspired floral print on a line of striking statement pieces made to stand out. The two unique floral prints cover traditional silhouettes including long raincoats, pleated skirts, wide-leg pants, sweatpants, t-shirts, and crewnecks. In a mix of beige, green, and yellow, both prints are perfect for spring styling. The apparel is accompanied by a range of PUMA sneakers and accessories in classic Liberty florals including the Mayze and Suede Mayu Slip on as well as accessories like bucket hats and bags. The collection makes a graphic, bold and feminine fashion statement for all bodies and sizes.

Get your floral fit when the PUMA x LIBERTY collection drops on PUMA.com, PUMA stores and select retailers including the iconic Liberty store on London’s Regent Street, on March 5th.