Originally launched in 1999, 'Mostro' comes from the Italian word 'monster‘. Pulled from PUMA’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure. Styled by Alastair McKimm alongside PUMA Global Creative Director Heiko Desens, PUMA showed a selection of custom and commercial pieces from their upcoming AW24 collections that complement the star of the show, the Mostro. Ground breaking when it first launched, and a work of art today, the Mostro highlights PUMA’s brand position at the intersection of sport and fashion.

PUMA x F1 Creative Director A$AP Rocky directed and starred in a Mostro campaign which launched just before the show across digital and social channels.

Noteable guests included Emily Ratajkowski, Ashley Graham, Davido*, Kyle Kuzma*, Becky G, Hari Nef, Eartheater, Caleb McLaughlin*, GloRilla, Lauren London*, Jay Brown*, Emory Jones*, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill. 

*PUMA Partner