• Deviate NITRO™ 3 makes training miles the most successful you will ever experience
• Deviate NITRO™ Elite 3 serves up sheer speed, propelling you to a PB on raceday
• Deviate NITRO™ Elite 3 prototype colourway – worn by Fiona O’Keeffe and Dakotah Lindwurm – will launch in limited quantities on 17th June 2024
• The Deviate NITRO™ Elite 3 and Deviate NITRO™ 3 Fireglow colourway will launch globally on 1st July 2024
Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.
With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests.
Embodying PUMA's relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.
This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite raceday shoe that has already been making serious statements on the road.
Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: "We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in.
Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate NITRO™ Elite 3 in her professional marathon debut.
We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”
The Deviate NITRO™ Elite 3 prototype colourway – as worn by PUMA athletes Fiona O’Keeffe and Dakotah Lindwurm – will be released in limited numbers from June 17 on PUMA.com and selected retailers.
The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from July 1 on PUMA.com, in PUMA stores and selected retailers.
For more information, please visit www.puma.com