Global Sports Company PUMA and Formula 1® are thrilled to announce the launch of their first full collaborative collection for Spring/Summer 2024. The PUMA & Formula 1® range is a fusion of athletic prowess and high-speed innovation, embodying the dynamic essence of Formula 1®.
As the first-full collaboration between PUMA and Formula 1®, this marks a historic moment in the world of motorsport fashion. The synergy between two global icons has resulted in a collection that not only meets the demands of performance but also sets a new standard for style in the fast-paced world of Formula 1®.
This collection is a testament to the seamless blend of style and performance, drawing inspiration from race suit patches, iconic logo-driven designs from the past, and the rugged elegance of garage workwear. This offers a more elevated and distinctive take on motorsport fashion, paying homage to the rich heritage of the sport while embracing a contemporary and forward-looking approach.
This PUMA & Formula 1® range is an embodiment of speed, style, and innovation – a true celebration of the adrenaline-fueled world of Formula 1®.
This collection is now available in selected PUMA stores as well as at puma.com.
