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June 27, 2025 – Herzogenaurach, Germany
Rihanna welcomes you to the world of The Smurfs with the new FENTY x PUMA Collection

Rihanna welcomes you to the world of The Smurfs with a brand-new FENTY x PUMA collection inspired by the upcoming Smurfs film featuring Rihanna as the iconic Smurfette in theaters July 18th

FENTY x PUMA

Channeling the Smurf aesthetic, the collection includes playful blue polka dot stitched sweats, cozy oversized knits featuring Smurfette’s mushroom home, and Rihanna’s classic Avanti in a new denim colorway for both adults and kids to enjoy.

The new FENTY x PUMA collection drops on June 27th at 10am EST worldwide at PUMA.com, PUMA flagship stores and select global retailers.