Wenig

OUR TARGETS

10FOR25

OUR FOREVER. BETTER. STRATEGY IS BASED ON OUR 10FOR25 TARGETS

Established in 2019, our 10FOR25 targets are 10 areas where we’re working on improving our performance by 2025. Within each of these areas, we’ve identified at least three targets to help keep us on track.

TRACKING OUR 10FOR25 PROGRESS

01. HUMAN RIGHTS
Embedding human rights and compliance to ILO Core Conventions in all our operations and suppliers. Making a positive impact on communities where PUMA is present.
Status: On track.
2019
BASELINE
FLA Re-Accreditation of PUMAs compliance programme achieved
475 audits conducted in 418 Factories
94% of audits with passing grade
Worker complaints hotline in operation. 61 complaints received and resolved.
21.000 hours of community engagement
2023
PERFORMANCE
222,933 factory workers and 3,727 PUMA employees trained
Tier 1 subcontractors mapped
Tier 2 mapping completed (since 2022)
57,000 hours of global community engagement
2025
TARGET
Train 100,000 direct and indirect staff members on women's empowerment
Map subcontractors and T2 suppliers for Human Rights risks
25,000 hours of global community engagement per year
02. CLIMATE
Taking a leading role in Climate Action within our industry and implementing our existing science-based greenhouse gas emission reduction target.
Status: On track.
2019
BASELINE
Science Based Carbon Emissions Target set, approved and published
35% absolute emission reduction for PUMA's own entities between 2017 and 2030
60% relative emission reduction for PUMA supply chain between 2017 and 2030
75% of PUMAs own electricity use from renewable sources (through renewable energy tariffs or RECs certificates)
Core suppliers in Bangladesh and Vietnam engaged in energy efficiency programs
Leading role in UN convened Fashion Charter on Climate Action
Joined Fashion Pacts climate commitment
2023
PERFORMANCE
Our first 2019 SBT achieved in 2023. SBTi approved our new 1.5 degree aligned target for absolute GHG emission reduction: Scope 1 and 2 by 90%, Scope 3 by 33% in 2030.
100% renewable electricity used for PUMA entities (including RECs purchase)
23.1% for Tier 1 (finished goods)
21.7% for Tier 2 (materials) (including RECs purchase)
2025
TARGET
Align PUMA's Climate target with 1.5 degrees global warming scenario
100% renewable electricity for PUMA entities
25% renewable energy for core suppliers
03. CIRCULARITY
Moving toward a more circular business model.
Status: In progress.
2019
BASELINE
Recycled polyester target set (75%)
Recycled cotton research started
Piloted product take back scheme in Hong Kong
Waste KPIs collected from core suppliers
2023
PERFORMANCE
Take-back schemes established in at least one country in each of Americas (the USA), Europe (Switzerland), Asia (China) and Australia.
64.7% reduction of waste to landfill per footwear pair
87.4% reduction of waste to landfill per apparel piece
Recycled cotton used at scale
Recycled rubber and reconstituted leather used in selected collections
2025
TARGET
Build, setup or join product takeback schemes in major markets
Reduce production waste to landfill by 50%
Develop recycled material options for leather, rubber, cotton and polyurethane
04. PRODUCTS
Ensuring 90% of our products contain more sustainable materials and components.
Status: On track.
2019
BASELINE
82% of cotton used originating from more sustainable sources
98% of polyester used in apparel and accessories originating from certified sources (bluesign and Oeko-Tex)
98% of leather used originating from Leather Working Group medal rated tanneries
2023
PERFORMANCE
99.2% cotton
85% polyester
99.7% leather
100% down
64.9% recycled polyester used for apparel and accessories
87% apparel volume
40% accessories volume
93% footwear volume
2025
TARGET
Procure 100% cotton, polyester, leather, and down from certified sources
Increase recycled polyester use to 75% (apparel & accessories)
90% of apparel and accessories classified as more sustainable
90% of all footwear contains at least one more sustainable component
05. CHEMICALS
Zero discharge of all hazardous chemicals from our supply chain.
Status: On track.
2019
BASELINE
No intentional use of priority hazardous chemicals
Polyfluorinated compounds (PFC) phased out
Restricted Substance List (RSL) failure rate at 1.1%
Volatile Organic Compound (VOC) index for footwear 15.6g / pair
2023
PERFORMANCE
No product recall from the market
6,130 tests with RSL compliance rate at 98.7%
VOC index at 12.5 g/pair
2025
TARGET
Ensure 100% of PUMA products are safe to use
Maintain RSL compliance rate above 90% (Target changed since 2020)
Reduce organic solvent usage to under 10 gr/pair
06. PLASTICS AND THE OCEAN
Joining forces on reducing plastic pollution.
Status: On track.
2019
BASELINE
Joined Microfiber Consortium
Eliminated plastic bags from full prize stores
Moved remaining plastic bags to 80% recycled content
Started using recycled polyester again for selected collections
2023
PERFORMANCE
As of 1 January 2023, plastic bags are no longer used in PUMA’s owned and operated stores
Signed 2030 experiment of microfiber consortium, 12 shedding tests conducted
RE:SUEDE experiment as a test for biodegradability completed and results publicly shared
2025
TARGET
Eliminate plastic bags from PUMA Stores
Support scientific research on microfibers
Research biodegradable plastics options for products
07. WATER AND AIR
Meet industry good practice on wastewater quality and air emissions to 90% for PUMA core suppliers.
Status: Wastewater on track, air emissions pending.
2019
BASELINE
ZDHC wastewater guideline tests at 70 suppliers with wet processing
16 out of 17 wastewater parameters with compliance rates over 90%
Industry Standard on Air Emissions still in development
2023
PERFORMANCE
Conventional parameters: 99%
Restricted chemicals: 98%
Heavy metals: 99%
Our Core Tier 1 and Tier 2 suppliers follow local regulations
Joined ZDHC pilot
Textile: -4.9% per ton
Leather: +11.7% per square meter
Apparel: +9.4% per piece
Footwear: -21.5% per pair
2025
TARGET
90% compliance with ZDHC Wastewater Guidelines
90% compliance with ZDHC Air Emissions Guidelines
15% water reduction per pair or piece based on 2020 baseline
08. BIODIVERSITY
Celebrating biodiversity by using certified and traceable materials.
Status: In progress.
2019
BASELINE
82% cotton, 98% leather and 100% down feathers from certified sources
100% paper and cardboard in product packaging from certified or recycled sources
2023
PERFORMANCE
Sponsored a Biodiversity Landscape Analysis Report with Textile Exchange and Fashion Pact
99.2% cotton
99.7% leather
84% viscose
Phased out the usage of kangaroo leather during 2023
No exotic skins or hides in use
2025
TARGET
Support setting up a biodiversity SBT
Procure 100% cotton, leather, and viscose from certified sources
Zero use of exotic skins or hides
09. HEALTH AND SAFETY
Reducing injury rates significantly to achieve zero fatal accidents and injury rates below industry average.
Status: On track.
2019
BASELINE
Zero Fatal Accidents at PUMA and suppliers achieved
Injury Rate for PUMA 0.4
Injury Rate for Core Suppliers 0.5
Member of Bangladesh Accord
2023
PERFORMANCE
Zero fatal accidents at PUMA
One fatal accident at PUMA supplier
0.2 injury rate at PUMA suppliers
0.48 injury rate at PUMA
ACCORD Bangladesh: Progress rate 94%
Signed ACCORD Pakistan Building safety assessments in 35 factories in Indonesia, India, Bangladesh and Pakistan
2025
TARGET
Zero fatal accidents (PUMA and suppliers)
Reduce accident rate to 0.5 (PUMA and suppliers)
Building safety policy operational in all high-risk countries
zertifikat-450623052-iso-45001-eng-1.pdf
10. FAIR INCOME
Mapping and improving wage practices in major sourcing countries.
Status: On track.
2019
BASELINE
Full minium wage compliance of our suppliers verified during our normal compliance audit routine
Average wage data (in comparison to minium wage) published in Annual Reports
Fair Wage analysis completed in Bangladesh and Cambodia with Fair Wage Network
2023
PERFORMANCE
Five out of five assessments completed (Bangladesh, Cambodia, Indonesia, Vietnam, China)
66% core Tier 1 factories have elected worker representatives
100% Core Tier 1 & Tier 2 suppliers use digital payment
100% of workers are paid digitally in core factories
2025
TARGET
Fair-wage assessments for the top five sourcing countries
Effective and democratically elected worker representatives at all core suppliers
Ensure bank transfer payments for all core suppliers

INTRODUCING VISION 2030

SETTING THE BAR HIGHER

With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve bigger, better targets in Climate, Human Rights and Circularity by 2030.

Setting the bar higher to stay true to our responsibility to be FOREVER. BETTER. throughout our business, for people and the planet.

Because there's only one FOREVER. Let's make it BETTER.

VISION 2030 TARGETS

CLIMATE TARGETS
SCOPE 1 & 2 CLIMATE-RELATED TARGETS
(PUMA OWN OPERATIONS)

2030 SCIENCE BASED TARGET (SBT):
90% Absolute Green House Gas (TC02E) reduction from 2017 baseline (market based)
SCOPE 1 (DIRECT EMISSIONS)
- All vehicles in PUMA car fleet moved to zero or low emission vehicles where charging infrastructure permits (>60%)
- No corporate airplane unless biofuels are used
- Move remaining natural gas heating to biogas, hydrogen or electric heating (>50%)
SCOPE 2 (INDIRECT EMISSIONS)
- Continue to use 100% renewable electricity
- Use over 2 MWp of own solar capacity
- Use 75% renewable content district heating at PUMA Headquarters
SCOPE 3 EMISSIONS
(PUMA SUPPLY CHAIN)

2030 SCIENCE BASED TARGET (SBT):
33% Absolute Green House Gas (TCO2E) reduction from 2017 baseline
- Reach 40% renewable energy use (for core factories)
- Reduce GHG emissions (scope 1 & 2) by 40% for core factories
- No coal-fired boilers for core factories
LESS CARBON INTENSIVE MATERIAL
- 100% Recycled Polyester Fabric
- 30% Fibre-to-Fibre recycled polyester fabric for Apparel
- 20% Recycled Cotton fabric for Apparel
- Research and invest into next-generation material options with a focus on Footwear
BIODIVERSITY & WATER
- PUMA sets Science Based Targets (SBT) for Nature
- 50% recycled industrial wastewater at core factories
- Deforestation-free bovine leather
- 95% Manufacturing Restricted Substances List (MRSL) compliance at core factories
- 90% air emission compliance at core factories

CIRCULARITY TARGETS
PRODUCT DESIGN
- Establish circular design criteria focusing on recyclability, durability, and repairability based on industry standards.
- Subsequently, define specific targets for products adhering to these criteria.
Recycled material usage:
- 100% Recycled Polyester Fabric
- 30% Fibre to Fibre Recycled Polyester Fabric for Apparel
- 20% Recycled Cotton Fabric for Apparel
- Research and invest into next-generation material options with a focus on Footwear.
NEW BUSINESS MODELS
- Provide access for consumers to re-sell/repair business models in selected markets
- Increase consumer communication to raise awareness about circularity
WASTE REDUCTION
- Pre-Consumer Waste: Partner with industry associations, our suppliers and selected governments in sourcing countries to establish ways of recycling material waste
- Post-Consumer Waste: Collaborate with industry peers on sorting and recycling solutions taking into consideration Extended Producer Responsibility schemes (EPR).
  
  PRIMARY PACKAGING
- 100% of unavoidable plastic packaging made from recycled content
- Eliminate plastic packaging where technically and economically feasible

HUMAN RIGHTS TARGETS
FOR PUMA EMPLOYEES

LIVING WAGE
- All PUMA employees who earn their living income with PUMA are paid a living wage
DIVERSITY AND INCLUSION
- No less than 45% of men and women in leadership roles (Team head & above)
- Foster diversity & inclusion on all aspects including culture, ethnicity and sexual orientation measured with a leading diversity & inclusion score based on employee opinion surveys (top quartile of industry)
EMPLOYEE ENGAGEMENT AND DEVELOPMENT
- Keep a leading employee engagement score based on employee opinion surveys (top quartile of industry)
- 8-10 training hours per fixed term employee (FTE)
GENDER EQUALITY
- Close the gender pay gap in all countries (externally verified)
HEALTH AND SAFETY
- Zero fatal accidents
- Lost Time Injury Rate (LTIR) below 2 (less than two injuries for 1,000,000 hours worked)
COMMUNITY ENGAGEMENT
- 500, 000 hours of community engagement donated until 2030 (2020 baseline)
FOR SUPPLY CHAIN EMPLOYEES

LABOR CONDITIONS
- 400,000 workers trained on Human Rights (Forced labor, Freedom of Association, H&S)
WORKERS WAGES
- Progressive salary increase towards living wage at core factories
- No recruitment fees for foreign migrant workers
GENDER EQUITY
- Zero gender pay gap at core factories
- 100% core Tier 1 CEOs Sign the UN Women Empowerment Principles