PUMA and FINAL FANTASY XIV Online announce a new collectionto celebrate the beloved game’s 10th anniversary together

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Herzogenaurach, Germany, March 8, 2023

Sports company PUMA and SQUARE ENIX®, developer of the critically acclaimed massively multiplayer online role-playing game (“MMORPG”) FINAL FANTASY® XIV Online have teamed up to create a special collection that celebrates FINAL FANTASY XIV Online’s 10th anniversary and embodies the beloved game’s theme of the duality between light and dark.

The new aesthetic collection, designed by PUMA for FINAL FANTASY XIV Online, consists of footwear, apparel, and accessories, which combine iconic PUMA DNA, contrasting color palettes, and iconic graphics and characters from the visually immersive game. PUMA together with FINAL FANTASY XIV Online believes that FINAL FANTASY XIV Online fans would appreciate the comfort shape, authentic style, and engaging elements. The full line of products can be seen at puma.com.

PUMA continues to support gaming as an important part of the culture around consumers after a series of collaborations with prominent gaming companies such as Nintendo and Roblox. The brand’s new collection showcases PUMA’s commitment to innovation and style, offering products that celebrate the cultural impact of FINAL FANTASY XIV Online across generations.

In anticipation of the collaboration's release, a new CG teaser was revealed today, showcasing elements of the coming collection. View the teaser video, which features the FINAL FANTASY XIV Online brand breaking into the PUMA world, at: https://youtu.be/L8qNTl8B2oo.