The Velophasis first arrived in January featuring an overstated shape that is wrapped with a mixture of technical and performance materials. Now the sneaker is redone with a characteristic customized feel, in the way of a full purple overdyeing process applied by PLEASURES. The color treatment fastens to the shoe’s sole in a unique way, giving the shoe a pre-worn look.

“We are excited to work with PLEASURES, and to share and mix each of our perspectives and points of view. We love PLEASURES’ ability to bring in varied references and touchpoints. With this new collaboration, the Velophasis gets a completely fresh look and feel with this DIY-inspired overdyeing effect,” said Sarah Mayer, Head of Product Line Management, PUMA Sportstyle.