The FOREVER. CLASSIC. platform brings together those who are pushing culture forward by engaging creatives from different walks of life - from actors to content creators, to athletes and musicians, to tell their stories of how they found “their way.” The debut campaign shot by Kendall Bessent, Atlanta-born photographer and 2022 Forbes 30 under 30 Art & Style select, brings PUMA’s iconic classics to the next generation.

“To be a part of the FOREVER. CLASSIC. campaign highlighting PUMA’s most iconic and legendary products is surreal, you feel me? It’s so dope to be part of this next generation honoring the classics I remember from when I was growing up in Oakland.” - Angus Cloud

“The PUMA FOREVER. CLASSIC. campaign celebrates creatives pushing fashion and culture forward, which is why I’m grateful to be a part of such an inspiring group of people.” - Caleb McLaughlin

“PUMA is an iconic brand with 75 years of impactful moments and relationships in fashion, sports, and music history. To be a part of a campaign highlighting the next generation of history makers is inspiring and so special to me.”- Iris Apatow

“I love PUMA’s celebration of brave, confident, and determined individuals. Together we all strive to be better versions of ourselves and this campaign is the perfect meeting of classic and individual style.” - Zaya Wade