Retail Stores
Area Retail Associate North East ( Third Party)
Kolkata, India
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
Eligibility Criteria And Functional Competencies Required:
Graduate with relevant retail experience (LFR experience preferred)
Good inter-personal relationship skills
Must be a brand-fit for PUMA from grooming point of view.
Knowledge of excel / word / power-point/emails.
Should have excellent communication skills, especially in English &
Hindi.
Should be open to travel and 6 working days
Eligibility Criteria and Functional Competencies Required
Good written & verbal communication skills
Strong sense of SOP adherence
Flexibility to travel for work
Alignment with Brand ideology
Your Mission
Position Summary: The candidate is responsible for managing Large Format Stores & National Key Account stores.
LFR: Lifestyle, Shoppers Stop. Centro(Earlier Central), Pantaloon etc.
National Key Accounts: Metro, Mochi, Walkway, Metro Active, Footlocker, Reliance Trend Footwear etc.;
Key Objective:
Directly responsible for ensuring the respective Doors consistently achieves or exceeds sales, KPIs and profitability goals through the effective use of short- and long-term planning, expense control, sales and service.
Responsible for recruitment, training, development and succession of high performing and results driven Associates.
Responsible for ensuring training programs are successfully completed by all team members.
Analyze customer profiles, buying trends, and competitive information to impact and drive business. Communicate and provide feedback to Area/District Manager.
Communicate, manage and execute all VM driven initiatives.
Execution of employee engagement programs across all doors managed.
Ensuring timely working of payroll inputs for the team members managed.
Execute all requirements necessary to maintain a safe and compliant working environment for all Store Associates and Customers.
Required to work non-traditional hours; weekends, evenings, holidays; overtime may be required
Ensuring regular store visits to all doors/stores managed and sharing store visit reports with Area/District Manager
Competition tracking – Product / schemes. Counterfeit products / unfair practices to be highlighted.
Working on target allocation for the doors managed
Key Performance Indicators:
Net Sales – Productivity vs Target
PSFPD (Per Sq Ft Per Day)
Brand Ranking – Ensuring market leadership in operating environment with competition
Brand Desirability, Store Hygiene, Store Operations
Training scores, Product Knowledge
Up scaling Existing Space allocation
New locations in premium Doors
Organizational Relationships:
Internal: PUMA LFR Corporate team, Supply chain and Logistics, Merchandising, Projects, Training and P&O.
External: LFR Brand Partners & Key Account Partners, Dept Manager, Concept Manager, SM, TCM & Regional Manager at Brand Partner’s end
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
