Your mission
Support the Puma brand and business both internally and externally by executing a series of Run/Train Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility.
[Task 1] (20%)
Lead and execute Run/Train Marketing activities in line with the marketing road map to engage with run/train enthusiasts, a key target for driving brand revival and favorability.[Task 2] (20%)
Plan and manage seasonal marketing campaign including onsite consumer events and content creation.[Task 3] (15%)
Develop digital communication strategy including media & SNS for each campaign.[Task 4] (15%)
Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing.[Task 5] (15%)
Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments.[Task 6] (10%)
Maximize brand exposure from storytelling engagement with athletes and influencers, leveraging brand assets and archives while providing actual products for showcasing.[Task 7] (5%)
Conduct research and provide report on target consumer trends and the marketing activities of key competitors.
Your talent
Education : Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
Professional : 8+ years of experience in brand marketing, Proven knowledge in Run/Train market and consumers
IT Skills : Strong MS Office skills
Language Skills : Fluent written and spoken English
Others : Excellent communication skills & Strong team player
Functional Competencies : Full of energy and passion in Run/Train
Functional Skills : Strong written, verbal, and presentation skills
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
