Merchandising / Buying
Executive, Merchandising Footwear
Seoul, Korea, Republic of
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Education: Bachelor degree
- Professional: Minimum 4~6 years of experience in sport and lifestyle with footwear or apparel product line building and planning experience. (performance categories preferred)
- IT Skills: Highly advanced MS Office Skills (Excel, Powerpoint)
- Language Skills: Business English fluent
- Competencies: Proactive, Sense of Trend, Keen eyes on contemporary market trend and fashion industry, Teamwork, Communication Skills
- Functional Skills: Product Line building and planning, Distribution channel comprehensive
Your Mission
- [SUMMARY] This role leads the end-to-end merchandising strategy for Teamsports (Football and Hoops (Basketball)) categories in Korea, driving both performance credibility and commercial growth. The position demands a deep understanding of sport-specific consumer behavior, market dynamics, and PUMA’s global brand direction, with a focus on channel-specific GTM execution, franchise building, and category storytelling / Teamsports merchandiser is expected to balance athlete-performance-led assortment planning with sell-through-oriented product lifecycle management, while also fostering cross-category synergy between performance and lifestyle expressions. This role is pivotal in solidifying PUMA’s positioning as a competitive player in Korea teamsports market
- [Task 1] Category Ownership & GTM Planning: Own the end-to-end go-to-market process for Football and Hoops — from range adoption, local product strategy, and pricing setup to execution readiness and in-season management — ensuring alignment with global BU direction and local needs
- [Task 2] Consumer & Channel-Specific Range Strategy: Build assortments based on distinct consumer segments, such as elite athletes, semi-pros, and street-level players, while adapting strategies across wholesale, DTC, and team channels to deliver functional and commercially viable GTM solutions
- [Task 3] Franchise & Lifecycle Management: Manage the full lifecycle of global and local franchises (e.g., FUTURE, ULTRA, MB, All-Pro Nitro), optimizing SKU productivity, pricing integrity, and carry-over efficiency, while ensuring timely transitions and campaign readiness
- [Task 4] Sport Moment Activation & Storytelling: Align seasonal drops and storytelling with key moments such as major tournaments, league seasons, athlete partnerships, and local sport culture events to build energy and brand presence in both performance and lifestyle markets
- [Task 5] Market Intelligence & Competitive Analysis: Conduct regular market assessments, including competitor benchmarking, pricing reviews, and channel performance analysis to sharpen category strategy and ensure differentiation
- [Task 6] Cross-BU Collaboration & Business Reporting: Collaborate with Sportstyle, sales, and marketing teams to amplify relevant crossover stories, while owning category-level reporting on sell-through, stock health, and seasonal performance to drive data-backed decision-making
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
