Marketing
Lead SEO Global Commerce
Utrecht, Netherlands
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
6–8 years of progressive experience in SEO, with a strong focus on technical SEO for global, high-traffic websites.
Demonstrated leadership experience managing and mentoring SEO teams or direct reports, fostering a culture of performance, collaboration, and continuous learning.
Proven track record of developing and executing SEO strategies that drive measurable growth in organic traffic, search rankings, and business impact at scale.
Extensive experience overseeing and coordinating large-scale CMS migrations and backend replatforming projects, ensuring minimal disruption to SEO performance.
Deep understanding of search engine algorithms, including the latest developments in AI-driven search behavior and ranking systems.
Expertise in international SEO, including hreflang implementation, localized content strategies, and global domain architecture optimization.
Proficient in using industry-standard SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console) and analytics platforms (e.g., Google Analytics, Adobe Analytics) to monitor performance and inform decision-making.
Skilled in hiring, coaching, and developing SEO talent, with a focus on aligning individual growth with team and company goals.
Adept at cross-functional collaboration, working closely with engineering, product, content, and UX/design teams to execute complex SEO initiatives.
Strong communication and stakeholder management skills, with experience presenting SEO strategies and performance insights to senior leadership and cross-functional partners.
Solutions-oriented mindset with exceptional problem-solving skills, capable of navigating ambiguity and driving results in fast-paced environments.
Your Mission
As the Lead SEO for Global Commerce, you will shape the technical SEO vision for our global eCommerce ecosystem. Sitting at the intersection of engineering, product, and digital teams, you will be responsible for architecting scalable SEO strategies that elevate our organic performance across key markets. This role requires a strategic thinker with deep technical expertise, a collaborative mindset, and the ability to influence without direct guideline—while laying the groundwork for future team growth.
Global Technical SEO Leadership: Define and drive a unified global technical SEO strategy that aligns with business objectives, supports market-specific goals, and enhances organic visibility and conversion at scale.
Strategic Partnership on CMS & Platform Evolution: Act as the SEO lead on all major CMS, site merchandising, and backend replatforming initiatives—embedding SEO requirements early in product and engineering roadmaps to ensure long-term organic performance.
Proactive Site Health Management: Lead the development and execution of a proactive site health framework, including advanced audits of crawlability, indexation, page performance, and error resolution, with an emphasis on long-term resilience and SEO hygiene.
Scalable Technical Problem-Solving: Tackle complex technical SEO challenges across global domains—such as canonicalisation conflicts, JavaScript rendering, structured data deployment, and multilingual SEO—by delivering scalable, future-proof solutions.
Site Architecture Optimization: Own the evolution of our global site architecture to enhance crawl efficiency, focus search engine equity on high-value content, and support new product and category growth.
Cross-Functional Influence & Thought Leadership: Serve as a key thought partner to engineering, analytics, content, and eCommerce stakeholders—educating teams on technical SEO implications and advocating for initiatives that drive organic growth.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
