Marketing
Manager- Digital Marketing
Bengaluru, India
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Eligibility Criteria and Functional Competencies Required:
- 2+ year of experience in Digital Marketing
- Prior experience of executing marketing campaigns on Google Ads platform
- Comfortable with audiences and attribution thought process for optimization
- Prior experience of scaling campaigns efficiently
- Strong analytical & data interpretation skills.
- In depth understanding of Google as media platform.
- Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
- Awareness of attribution models and ability to create a structured approach for measuring campaign impact
Your Mission
Key Objectives :
- The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates.
- This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns.
- You’ll monitor key KPIs—ROAS, CPA, CAC, CTR, and LTV—to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights.
- You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.
- Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
- Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
- Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
- Manage internal and external stakeholders, including agency partners.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
