Marketing
Marketing Manager Soccer
Somerville, United States of America
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
- Bachelor’s degree in Marketing, Communications, or a related field
- 2–4+ years of experience in brand, product, or retail marketing
- Genuine passion for sneakers, sports, music, and/or fashion, with a strong passion and understanding of the soccer category
- Strategic and creative communicator with excellent presentation skills
- Exceptional writing, organization, and storytelling abilities
- Proven track record of working independently, taking initiative, and delivering results with minimal oversight
- Highly detail-oriented, resourceful, and proactive in problem-solving
- Strong understanding of social media platforms and trends
- Willingness to travel up to 15% of the time
Your Mission
Account Marketing
- Oversee the end-to-end Go-To-Market process for Soccer Specialty account group, ensuring tailored, seasonal support and activation plans to maximize PUMA’s visibility
- Ensure seasonal key initiative in-store campaign visibility across Soccer Specialty accounts
- Drive and report on campaign visibility across social and e-com channels through our wholesale partners
- Distribute seasonal campaign assets to wholesale partners and internal stakeholders and ensure platform maximization
Category Marketing
- Lead the strategic planning and execution of all marketing initiatives related to the PUMA KING (portfolio of key Grassroot Soccer partnered clubs) portfolio
- Execute the product needs for the PUMA grassroots & tournament support
- Lead US Partner relationships through monthly touch bases and operational support
- Develop, maintain and leverage key relationships in key cities with partner (fan)clubs, driving brand affinity
- Support our Athlete Maximization pillar through US Soccer athlete activations, including but not limited to MLS and NIL partnerships
- Provide operational support around all Pulisic Stomping Grounds openings and activations to fully leverage and maximize the athlete partnership
- Increase PUMA brand awareness, visibility and desirability by developing and executing compelling, on-brand commercially relevant marketing & maximization plans that ultimately drive demand for PUMA soccer product
- Support the overall Soccer category marketing calendar, including product launches, athlete activations, and seasonal campaigns
- Support the Soccer Teamhead in planning and executing activations for club Summer Tours and local licensed league partnerships, maximizing visibility and fan engagement
- Partner with cross-functional marketing team members in communications, visual experience & creative to develop integrated omni-channel marketing plans
- Support Marketing Leadership Team on all aspects of the Go-To-Market Process
- Proactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendations
- Assist in budgeting/forecasting and completing campaign analysis
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
