Marketing
Senior Associate - Retention and CRM Tools
Bengaluru, India
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Qualifications and Functional Competencies
- Bachelor's Degree in Technology B.Tech
- 3+ years’ experience in eCommerce/Retail industry.
- Prior experience in CRM tools like Emarsys and CleverTap would be required.
- Proven analytical prowess in solving business problems using advanced Excel and basic SQL queries.
- Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
- Excellent problem-solving, communication, and interpersonal skills.
- Ability to work in a fast-paced environment and meet deadlines.
Your Mission
Key Objectives:
- Drive Repeat purchase through activation of relevant customer segments.
- Development of Offer Management Engine and using intelligence to map customer profiles
- Identifying customer insights and use them to design and drive marketing campaigns, product launch, store openings and promotional events.
- Brand/Store/Regional Activation through common promotional touch points and identifying special days throughout the year for planning campaigns.
- Development and driving adoption of reporting framework for performance marketing
- Coordinating with various departments to develop and execute campaigns for driving engagement among existing customers
- Ensuring data driven decision making for marketing campaigns and events.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
