E-business / Digital
Senior Executive, Digital Marketing SEA
Selangor, Malaysia
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
Education: Bachelor's Degree in E-commerce, Business Management or equivalent studied.
Professional: Prior experience of running Shopee Ads, Lazada Ads, Meta Ads (Google Ads will be a plus point)
IT Skills: Understanding of Lazada and Shopee Seller center platform, Meta platform, Google platform
Language Skills: English
Your Mission
This role will be responsible for execution of performance marketing campaigns across our platforms including marketplaces and com to support E-commerce for PUMA SEA. To be hands on in optimizations for Sponsored Discovery Ads, Meta and Google Ads.
Task 1: Drive visibility for PUMA products on Shopee, Lazada, Tokopedia through sponsored Ads.
Task 2: Set up and track investment on Meta campaigns across objectives like catalogue sales, conversion, store traffic, awareness.
Task 3: Increase share of voice for relevant keywords for PUMA products. Manage bidding to ensure efficiency while ensuring strong presence.
Task 4: Google keywords analysis – removing non-performing keywords and adding in new keywords.
Task 5: Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
