Your mission
The Teamhead CRM Marketing leads a high-performing team, maximizes the impact of our agency partner. This role pushes our retention programs forward with speed and creativity that keep consumers engaged and coming back. Partnering across Ecommerce, Retail Marketing and PNA (PUMA North America) Marketing, and Global Consumer Retention, this role elevates the Direct-to-Consumer business and strengthens long-term brand affinity.
Lead, coach, and develop the Retention Marketing team to elevate performance and support long‑term career growth.
Manage and optimize the output, performance, and partnership effectiveness of the external retention agency.
Own the strategy and execution of CRM, including Email, App messaging, SMS, lifecycle journeys, and loyalty programs that strengthen engagement and drive repeat purchases.
Analyze, test, and refine retention campaigns to improve key consumer metrics and maximize lifetime value and repeat buyer rate.
Ensure executional excellence of retention initiatives across Email, App messaging, SMS, and Loyalty channels.
Collaborate closely with Ecommerce, Retail Marketing, PNA Marketing, and Global Consumer Retention to advance shared business goals.
Translate customer insights, behavior, and data into actionable strategies that accelerate retention performance.
Oversee segmentation, targeting, personalization, and campaign planning to deliver relevant, consumer‑centric experiences.
Align regional retention programs with global frameworks while adapting strategies to meet PNA business needs.
Support the Director of Digital & Performance Marketing on strategic planning, forecasting, and DTC growth initiatives.
Your talent
- 8+ years of digital marketing experience, preferably within retail, ecommerce, or a related consumer‑driven industry.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Deep hands‑on experience with Email, SMS, Mobile App marketing, and Loyalty marketing with a strong understanding of performance marketing channels.
- Proven track record building and managing complex, multi‑channel consumer journeys that drive engagement and retention.
- Advanced CRM expertise across multiple communication, data, and marketing technology platforms.
- Demonstrated experience leading, coaching, and developing team members to elevate performance and capability.
- Strong background in consumer segmentation, audience insights, and data‑driven decisioning.
- Demonstrated analytical capability with solid financial and business acumen.
- Ability to distill complex data and technical detail into clear, compelling executive‑level recommendations and presentations.
- Highly organized with strong attention to detail; excellent communication skills; experience in loyalty, fashion, lifestyle, or footwear industries is a plus.
The hiring range base pay for this position is $90,200-$122,430 + Bonus + Benefits
Pay may vary depending on job-related knowledge, skills, and experience.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
