This position is responsible for executing the merchandising strategy of multi-channels for the dedicated market. This role ensures product assortments, pricing, and go-to-market execution align with Puma brand objectives, local market dynamics, and financial targets. The position requires brand strategy, analytical skills, and cross-functional collaboration to maximize sell-in and sell-through performance.

Task 1: Product Assortment Planning
-    Develop channel-specific assortment for wholesale partners based on new distribution framework and the guiding principles for multi channels.
-    Ensure franchise health by monitoring product lifecycles across multi-channels, introducing new concepts, and managing exit strategies for underperforming products.      
-    Validate competitive local pricing for multi-channel ranges, considering global guidelines, margin targets and country-specific competitors’ landscape.   
-    Address range gaps through close collaboration with country sales team and key customers, ensuring channel-specific inputs are considered for product development.  

Task 2: Go-to-Market Execution 
-    Execute the seasonal GTM process for wholesale, including pre-line, sell-in preparation, and showroom presentations during the tradeshow.
-    Create sell-in tools (line lists, product decks, merchandising guidelines) for sales teams.
-    Support showroom setup and presentation for seasonal sell-in meetings.

Task 3: Order Book & Inventory Management
-    Track order book performance post-sell-in and identify gaps or risks.
-    Collaborate with supply chain to ensure on-time delivery and minimize cancellations
-    Monitor inventory health and implement actions to reduce aged stock.      

Task 4: Cross-Function Collaboration
-     Partner with country sales, marketing, and VM teams to align merchandising strategies and to maximize sell-in/sell-thru performance.
-    Develop joint storytelling tools and VM guidelines ensuring consistent Puma brand presentation across multi-channels touchpoints.
-    Facilitate regular meetings with stakeholders to share performance insights, address range gaps, and capitalize growth opportunities in the marketplace.

Task 5: Market & Consumer Insights
-    Monitor market trends, competitor activities, and consumer preferences to reflect assortment and pricing decisions.
-    Provide actionable feedback to category merch teams on channel-specific needs and opportunities.                                                                                                  

                                                                                                                    

                                                                                                     

Education: Bachelor’s degree in business management or relevant studies.

Professional: (I) Possess a passion for sports and fashion with broad theoretical and practical knowledge in products, industry and local market’s dynamics. (II) Entrepreneurship beyond the written responsibilities, as the position required borderless partnership across internal and external counterparts to create additional values on top of the existing business.
(III) Ability to elaborate PUMA’s excellence to the audience in a manner that they can accept with a sense of participation.
(IV) Self-motivated and able to work independently with visionary mind to build the team to the next level.

IT Skills: Advanced level in Microsoft Excel and Power Point, basic knowledge of ERP

Language Skills: English and local language