Your mission
Develop and implement the retail marketing strategy in all own retail doors (Flagship, Full Price and Outlet).
Develop the marketing strategy that links the instore consumer experience and consumer communication via all available channels.
Develop, plan and implement the retail consumer experience
Elevate Flagship execution to light house standard while maximizing efficiency/minimizing the outlet marketing support.
Develop and implement the regional retail marketing strategy - including window and instore campaigns, marketing production, events, digital retail marketing, and PR activities focused on the stores.
Lead the creation of monthly Marketing campaign guidelines as well as the communication to stores.
Ensure the correct implementation or product installation and supporting marketing materials.
Lead and guide the day-to-day activities of the Marketing Production, Marketing Operations and Marketing Communication.
Lead the retail marketing calendar creation for Flagship, Full price and outlet channels, ensuring a consistent alignment with the brand
Align regional retail activities with local wholesale marketing activities
Undertake continuous analysis of competitive environment and consumer trends and follow up with Operations Managers on the effect on our campaigns and marketing products in stores.
Manage all Marketing specific external agencies and suppliers (creative, social, PR, event, production, installation).
Lead and develop a high performing team.
Recruitment and selection of new members of the Retail marketing team.
Allocate resources amongst projects.
Develop local commercial marketing concepts where necessary to increase traffic and sales.
Identify and brief needs to Global marketing based on calendar priorities and commercial requirements.
Be the EU Retail spokes partner in Regional & Global Marketing meetings.
Report on the effectiveness of marketing campaigns using pre-determined KPIs.
Your talent
10+ years of experience in retail marketing, brand marketing, or integrated marketing—ideally within fashion, sports, lifestyle, or multi‑channel retail environments.
Proven track record in developing and implementing retail marketing strategies across Flagship, Full Price, Outlet, and digital retail channels.
Demonstrated experience leading in‑store consumer experience, retail communication, campaign execution, and traffic‑driving initiatives.
Strong background in marketing production, including window campaigns, in‑store marketing, events, and PR activities.
Experience working closely with Retail Operations, Merchandising, Global/Regional Marketing, and cross-functional teams.
Proven leadership experience in managing and developing high-performing retail marketing teams.
Experience overseeing external agencies (creative, social, PR, event, production, installation) and large production budgets.
Ability to analyze retail KPIs, competitive landscapes, and consumer trends to drive strategy and improve store performance.
Experience representing retail marketing in regional and global meetings, providing strategic input and aligning brand direction.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
