PUMA’s sustainability approach spans all of the company’s business functions, from product design to sourcing, and addresses the social and environmental impact of our own operations and our supply chain.
This includes working with our partners to improve raw material traceability, reduce waste, cut our environmental impact and address human rights issues in the supply chain.
As a sports company, continuous improvement is part of how we operate. We approach sustainability in much the same way: by measuring progress and focusing on areas where we can achieve meaningful impact. Our strategy also aims to contribute to Sustainable Development Goals.
Strategic Approach
UN Guiding Principles
The UN Guiding Principles on Business and Human Rights are a set of guidelines for states and companies to prevent, address and remedy human rights abuses. Human Rights are a dedicated focus area within PUMA’s Vision 2030 targets.
Positive Impact
Our PUMA sustainability strategy is centered around creating maximum positive impact. This means integrating sustainability into our main business and volume styles.
Partnership with Business Partners
Most of our environmental and social impact occurs within our supply chain. Therefore, we are working together with our business partners in monitoring due diligence based on PUMA Code of Conduct and mitigating social and environmental impact. Our efforts focus on human rights, climate, and driving circularity across our value chain.
Industry Peers
In an industry where many suppliers are shared among brands, we cannot do it alone. Therefore, we are working with our industry peers towards harmonizing sustainability standards and joint efforts towards implementing good practices to create positive impact.
PUMA Track Record
Judging the Score
Our sustainability department is in constant exchange with PUMA’s Managing Directors and top management on sustainability topics. Through executive reports as well as in-person meetings, PUMA aims to keep all internal stakeholders informed to be able to react quickly. In turn, we receive frequent feedback from them as well as external stakeholders.
The Board of Management reports to PUMA’s shareholders via the Supervisory Board as well as our Annual Report, which contains a detailed sustainability section.
Sustainability Team
In terms of sustainability, the highest governance body at PUMA is the Sustainability Committee of the Supervisory Board. Within our Management Board, sustainability falls under the responsibility of the Chief Operating Officer, although all members of the PUMA Management Board are frequently updated on sustainability topics. Furthermore, the functional heads of PUMA are members of the Executive Sustainability Committee. This group is responsible for the supervision and setting up of our sustainability strategy. In regular meetings, the members oversee the progress of PUMA against our sustainability targets. Dedicated corporate and supply chain sustainability departments continuously work on improving PUMA’s sustainability performance.
Photo Credits: Christoph Maderer/ PUMA