ECO-MODE i
iECO-MODE

With eco-mode, we employ techniques like rasterized bitmap images to trim file sizes wich ensures a faster browsing experience.

Herzogenaurach, Germany – 18 May, 2021
PUMA emphasizes their support for women racing by extending their partnership with W Series

Global sports company PUMA resumes the collaboration with W Series, the international single-seater motor racing championship for female drivers. PUMA will tailor its racewear with a female-first design in 2021.

Race suits for female racing drivers have traditionally been redesigned versions of those initially made for their male counterparts. But this year – when W Series will stage eight races in partnership with Formula 1 – W Series’ drivers will compete in PUMA racewear tailored specifically for the female body from the very start of the design process. This means that the season-opening race at Circuit Paul Ricard, France, on 26 June will be the first time that a fully female grid will compete in PUMA racewear tailored for women.  

 

James Clark (Head of Sports Marketing Motorsport & Operations, PUMA) said:

“Motorsport is in PUMA´s DNA, just like our brand´s principles of equality, diversity and inclusion. Hence W Series is a perfect fit with the values we share. For us at PUMA, it is irrelevant whether a driver is male or female, the only thing that matters is the passion for motorsport. We are very proud that we have been the official racewear supplier of W Series since 2019 and that this will continue in 2021. We recently launched a new women’s campaign called ‘She Moves Us’ which celebrates females who have moved culture and sports forward and will inspire women around the world. In terms of motorsport, there could not be a better ambassador for this campaign than W Series. The drive for more women in motorsport is proven by the partnership between Formula 1 and W Series this season. I am sure this will help W Series move one step forward and promote the series on a global scale. Besides our passion for motorsport, we want to make sure that the W Series drivers feel safe, competitive, and comfortable in the cockpit. So PUMA has designed tailormade race suits for female drivers to ensure a perfect fit.”