Your mission
- You develop the European commercial merchandising strategy across all channels, aligning it with global product directives to drive brand heat and range efficiency.
- Lead the planning, steering, and continuous optimization of the European Go‑To‑Market process and seasonal launch calendars with category marketing.
- Approve and refine final assortments per category, ensuring they reflect global initiatives and channel or consumer needs.
- Adapt global assortments and guidelines for European clusters to meet local market requirements. Create and maintain regional price lists and ensure accurate system updates. You steer and consolidate channel forecasts under global deadlines and financial targets, and you develop midterm financial plans with corresponding merchandising budgets.
- Collaborate closely with Global Product and European Sales, Ecom, Retail, and Marketing to segment and execute the range across channels. You manage cross‑functional routines with Supply Chain, Merch Ops, and Analytics to ensure data accuracy and operational excellence.
- Drive efficiency in outlet and SMU assortments in line with range‑reduction and growth targets.
- Provide structured consumer, market, and commercial feedback to Global GTM to influence future ranges.
- Support Sales with product workbooks and catalogues, manage in‑season performance, and oversee profitability and cost centers.
- Lead a high‑performing merchandising team and ensure flawless execution of SMU, sample, ERP, pricing, and showroom processes, while building GTM materials in partnership with Category Marketing.
Your talent
- You bring 10+ years of experience in Merchandising, Category Management, or Go‑To‑Market within a multi‑channel environment spanning Wholesale, Retail, and E‑commerce.
- You have a proven ability to develop regional merchandising strategies aligned with global direction and to adapt global assortments to European markets.
- You demonstrate strong expertise in assortment planning, pricing, forecasting, financial planning, and range optimization, supported by solid financial acumen and ownership of profitability and cost centers.
- You excel at leading complex GTM processes, seasonal calendars, and cross‑functional planning with Product, Sales, Retail Buying, Supply Chain, Merch Ops, and Marketing.
- You combine strategic and analytical strength with the ability to translate consumer, market, and performance insights into actionable decisions. You are highly proficient in merchandising tools, ERP systems, pricing processes, and GTM workflows, with strong organizational skills to coordinate SMUs, samples, and seasonal deliverables.
- As a people leader, you build and develop high‑performing merchandising teams and bring strong communication skills to deliver GTM materials effectively
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.
