Digital Retail
Manager, New Retail Operation
Shanghai, China
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Bachelor’s degree or above
- Minimum 7 years of relevant experience in CRM
- Good command of computer skills (e.g.: Microsoft PowerPoint, Excel and Word)
- Fluent in English and Mandarin, Spanish Reading
Your Mission
- Data Analysis and Strategy Formulation: Member Data Monitoring: Monitor and manage data quality. Member - indicator Measurement and Goal Breakdown: Conduct monthly and annual reviews of CRM data and produce relevant reports. Data Analysis and Fine - grained Operations: Analyze operational data, product - customer data, member profiles, etc., gain insights into member behaviors, operate member - stratification, formulate targeted operation plans for different - level members, and promptly review and form optimization - iteration plans.
- Member - Lifecycle Operations: Member - label Sorting and Management: Combine different labels to develop the RFM model for member operations. Be familiar with at least one common membership - operation tool in the market (such as Shuyun, EZR, Nanxun, etc.). Member - operation Plans: Based on data insights, provide planning schemes regarding member - point systems, member rights and interests, and member - activity planning.
- Member - Lifecycle Management and System MA Automatic Deployment: Build a population - operation model through comprehensive business thinking to improve the conversion rate of *** - time purchases and the repeat - purchase rate.
- Structural Thinking about the CRM System: Be able to reflect operation ideas and methodologies into system - product requirements, connect with CRM service providers to propose requirements for iterative optimization of the CRM system and the realization of system functions, and empower operations.
- Member - content Operations: Have a comprehensive understanding of content operations, present different contents to different consumers to meet their needs, and promote new - member acquisition and consumer stickiness.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
