Run Train Marketing Manager

• 5+ years marketing experience and a proven track record delivering fully integrated marketing campaigns, including retail and digital marketing
• Experience in activating marketing campaigns
• Passion for sports
• Consumer obsessed, creative and culturally considered
• Excellent relationship management skills and proven track record of account management
• Excellent planning and organisation, a multi-tasker with an ability to prioritise
• Pro-active, ability to show initiative / ideas
• Commercially minded
• In-depth knowledge of the sportswear/ streetwear/ fashion retail landscapes, trends and influences
• Able to work independently, but also collaboratively on projects with multiple stakeholders
• Personable and a strong networker; excellent at building and maintaining relationships
• Excellent communication skills; articulate, efficient and concise. Strong verbal and written communication
• Well-developed problem-solving skills, able to use initiative in ambiguous and pressured situations
• Knowledge and experience of social media and digital channels
• Comprehensive understanding of how to drive brand desirability with target consumers
• Project & budget management including navigating multiple stakeholders
• Entrepreneurial spirit and energy, and a way of using creativity to make the most of any situation
• Detail oriented, resourceful, self-motivated and proactive
• Willingness to travel as—required within the UKI and Europe.

Please note the start date for this role will not be until March 2025.

Responsible for defining and delivering the UK’s strategic Running and Training marketing, with a focus on supporting our Key Wholesale Accounts as well as elevating our brand desirability and products. The role is responsible for aligning trade marketing, brand marketing and sports/influencer marketing to deliver stand-out, digital-first seasonal marketing campaigns.

We’re looking for a passionate, proactive, creative thinker who will bring our Running and Training products to market in innovative and eye catching ways, with a digital first approach. You’ll bring a blend of strong relationship management and commercial acumen, always considering how go-to-market plans will drive sales as well as brand heat.

We’re looking for a skillset that includes: retail marketing, digital & social marketing, brand marketing (PR, events, paid media, influencer marketing) and athlete activation.

What you’ll do:

• Work across multiple marketing functions to plan and execute Running & Training marketing campaigns in the UK & Ireland
• Identify and create opportunities to drive brand heat through brand and product storytelling - using 360 marcomms tactics including but not limited to: digital marketing, events, paid media, social media, PR, influencer marketing & seeding programmes
• Work closely with sales teams to ensure a fully integrated sales and marketing go-to-market approach for key retail partners (e.g. ASOS, Elverys, LSS and specialist retailers etc), supporting strategic sell-in and account growth plans.
• Create and deliver marketing plans for key retail partners, including instore and digital tactics, targeting strong product sell-out.
• Integrate key athletes / personalities into campaign planning and execution, to leverage talent and their following
• Develop excellent relationships with internal functions including merchandising, sales and international colleagues to facilitate delivery of compelling campaigns
• Manage the planning and delivery of key partnerships (e.g. Hyrox) to leverage new audiences and elevate our brand visibility and perception
• Manage external agencies to support with campaign execution including Comms, Media, Production, Events & Influencer and Visual Merchandising agencies
• Manage Performance Marketing Coordinator and work closely with TeamSport Marketing Manager to align their responsibilities
• Set measurements, evaluation and analysis of all marketing activity, identifying key learnings and best practice for future planning
• Budget management