Marketing
Senior CRM Manager E-Commerce Europe
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
- 5 or more years experience proven track record and results in CRM, loyalty or consumer engagement roles within a fast-paced, direct-to-consumer environment
- Team management experience
- Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys is an advantage)
- Strong Experience with testing design and methodologies, personalization, and marketing automations
- Strong Experience with audience segmentation
- Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
- Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
- Hands on, Solution-oriented with a penchant for strategic thinking and problem solving
- Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
- Experience with omnichannel marketing and integrated consumer journeys
- Retail, sportswear, or fashion industry experience/interest highly preferred
- Fluency and work proficiency in English, additional languages are a plus.
Your Mission
- Define, lead and execute the CRM roadmap for PUMA European eCommerce (25+ markets) to drive value for our consumers and business results
- Drive engagement, retention and consumer centric initiatives. Partner with relevant internal players to champion acquisition opportunities
- Lead the relationship and oversee/act on the creation and sending of all email marketing communications with our ESP, referral partner program partner and internal teams
- Lead segmentation and marketing automation roadmap and efforts, using data insights to guide continuous improvement
- Partner cross-functionally to deliver seamless customer experiences across brand and commercial moments
- Lead, develop, mentor own team members, fostering hands on, collaborative and continuous learning culture within the channel and in the broader marketing and e-com team
- Partner with the Global CRM to develop strategic projects relevant for the European market.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
