Your mission
Conduct international market and competitor analyses, including forecast and sales data evaluation
Develop collection and go to market strategies for assigned product lines
Independently create conceptual assortment plans (CAP) aligned with business targets and merchandising plans
Manage product lines throughout the entire creation process—from line planning to prototype approval and international launch presentations
Collaborate closely with Merchandising, Design, Development, and cross‑functional teams to ensure market‑relevant and consistent collections
Drive the product creation process according to the go‑to‑market calendar and present strategies to international partners and key accounts
Plan, coordinate, and control instore dates and product flow
Continuously monitor product costing, margins, and FOB prices to optimize quality, profitability, and sales
Ensure accurate and timely maintenance of the Product Range Management system and lead the SMU process (incl. budgets, briefs, range planning)
Analyze business performance to meet net sales and margin targets and communicate insights effectively to internal and external stakeholders.
Your talent
Bachelor’s degree in Business Administration, Sports Management, Marketing, or a similar field
Minimum 6 years of international product management experience in the sports industry; go‑to‑market or marketing experience is a plus
International footwear experience within a top‑tier global sports company
Strong knowledge and passion for the football market, technical consumer trends, as well as fashion/lifestyle and retail environments
Excellent analytical skills combined with strong business acumen
Outstanding English communication and presentation skills, written and verbal
Team player with strong initiative, entrepreneurial mindset, and high energy
Detail‑oriented, proactive, and motivated to work in a fast‑paced international environment
Deep proficiency in MS Office applications, especially Excel and PowerPoint
Ability to translate market and consumer insights into strategic product decisions.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.
