Your mission
Ensure best-in-class, conversion-driven category experiences that scale across all markets
Own the global calendar and ensure asset coverage of all product & commercial campaigns
Manage, develop, and evaluate category publishers
Embed a squad-based, performance-oriented way of working
Define master templates for categories and campaigns
Ensure consistency, flexibility, and CMS scalability
Partner with analytics and CRO teams to improve category conversion, engagement, and discoverability
Embed testing and learning into category roadmaps and feedback to Brand & BU
Act as senior decision-maker and partner to regions and stakeholders
Resolve conflicts between category integrity and regional needs decisively.
Your talent
Strong expertise in eCommerce content ecosystems (CLP/PLP/PDP), CMS‑driven experiences, and scalable content systems
Proven experience defining, governing, and scaling global templates, modular frameworks, and storytelling systems
Deep understanding of conversion drivers, merchandising logic, UX best practices, and performance‑led content optimization
Hands‑on experience using data, A/B testing, and CRO insights to guide content and planning decisions
Confident leader with the ability to influence stakeholders across regions, functions, and levels
Structured, decisive thinker with a strong sense of ownership and the ability to balance global scale with local relevance
Excellent communicator and storyteller, aligning creative, commercial, and operational teams
Experience leading and developing global or multi‑category teams in complex, matrix organizations
6+ years’ experience in digital content, eCommerce, experience design, or related fields; DTC, retail, fashion, or lifestyle experience preferred.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
