Marketing
Manager Global Marketing Analytics & Effectiveness
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Your Talent
- Bachelor’s degree in Mathematics, Statistics, Marketing/Communications, Business Administration, Economics, or a related field
- At least 3-5 years experience in digital marketing and/or data analytics, including familiarity with social media and PR metrics
- Proficient in English, both written and verbal, enabling clear communication of insights and recommendations
- Strong analytical and problem-solving skills, with a focus on business performance and brand building
- Proficient in Microsoft Office Suite, with advanced Excel skills including pivot tables, vlookups, and queries
- Collaborative mindset, capable of working cross-functionally with diverse teams
- Ability to multitask and meet deadlines in a fast-paced environment
- Demonstrated desire for continuous learning and improvement
- Strong communication skills with a proactive attitude
- Passion for marketing, sports, and/or fashion
- Experience with PowerBI or Tableau a plus.
Your Mission
- Bring structure and meaning to marketing data and make it is easy to access, analyze, and interpret for teams across PUMA, especially within the areas of social media and PR
- Own the backend configuration and management of internal platforms, including Meta Business Manager, TikTok Business Center, and the Naming Convention Builder, and supervise user access, trainings, and adoption
- Maintain and update the Global Key Initiative List based on inputs from business units and Go-To-Market and incorporate local additions on a rolling basis
- Serve as the primary point of contact for data vendors, such as Sprinklr and BrandWatch, and ensure they meet our needs i.e. trainings, features, maintenance, and troubleshooting
- Oversee the end-to-end process of ambassador and influencer tracking on social media, from data collection to performance reporting
- Work closely with the Global Social Media and PR teams to ensure consistent data collection and reporting across regions, channels, and business units
- Support the development of dashboards, strategy decks, and training materials that are visually compelling and easy to digest for both marketing and non-marketing stakeholders
- Translate marketing data into actionable insights for decision-making and produce reports and presentations that communicate these insights through clear, engaging storytelling
- Contribute to broader Marketing Analytics & Effectiveness projects, including Marketing Mix Modeling, post-campaign reporting, and enhancements to our data infrastructure
- Continuously seek to improve the setup, governance, and application of our various tools and platforms.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
