Your mission
Build the annual marketing plan for Motorsport based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities
Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
Drive Full-Funnel Marketing programs across all consumer touchpoints.
Develop and adapt category-specific activation concepts for key launches
Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce
Execute category-led brand experiences supporting priority launches and narratives
Execute local integrated marketing planning for key brand and product campaigns
Execute with local European markets to drive sell-in and sell-through performance
Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance
Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI
Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs
Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.
Your talent
Strong strategic and category‑marketing competence to build annual Motorsport marketing plans aligned with global guidance and cross‑functional priorities.
Advanced integrated‑campaign management capability to drive full‑funnel planning and orchestrate channel, media, and content execution across regions.
High proficiency in full‑funnel and multi‑touchpoint marketing to activate campaigns consistently across retail, wholesale, e‑commerce, and digital environments.
Strong creative and conceptual skills to develop and adapt category‑specific activation concepts, toolkits, and brand experiences for key launches.
Robust analytical and performance‑management skills to evaluate campaign results, interpret content effectiveness, and translate insights into actions that improve brand and commercial KPIs.
Excellent cross‑functional collaboration and commercial acumen to partner effectively with Merchandising, Sales, Retail, and Global Marketing to identify opportunities, optimize launch performance, and ensure both sell‑in and sell‑through impact.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
