Your mission
- Build annual category marketing plans (Prime, Select, MTSP, Core, Kids, Accessories) based on global guidance and aligned with Merchandising, Retail, and E‑com priorities.
- Lead integrated campaign planning and execution across marketing, channels, media, and content, together with clusters and local market teams.
- Develop and adapt activation concepts for key launches and provide always‑on toolkits for wholesale, retail, and e‑commerce.
- Execute category‑led brand experiences and oversee local integrated marketing planning for major brand and product campaigns.
- Guide European markets to drive sell‑in and sell‑through, partnering with Merchandising Sportstyle and Sales to identify opportunities and optimize launch performance.
- Improve channel marketing efficiency, analyze campaign performance, and share insights to strengthen brand and commercial KPIs.
- Lead and develop a high‑performing Category & Marketing team and provide structured category insights to global partners.
Your talent
- 12+ years of experience in category marketing, brand management, or integrated marketing—ideally within sports, lifestyle, footwear/apparel, or multi‑category environments.
- Proven experience developing annual category marketing plans across multiple categories with alignment to global direction and commercial functions.
- Strong background leading integrated campaign planning across media, digital, content, retail, wholesale, and e‑commerce touchpoints.
- Demonstrated success creating and adapting category‑specific activation concepts, toolkits, and full‑funnel programs for regional and local markets.
- Experience collaborating closely with Merchandising (Sportstyle), Sales, Retail, E‑com, and cluster marketing teams to drive sell‑in and sell‑through outcomes.
- Solid analytical abilities evaluating campaign performance, content effectiveness, ROI, and translating insights into clear business actions.
- Proven leadership experience in building, developing, and managing high‑performing category & marketing teams.
- Experience working in a multi‑market European environment with an understanding of regional‑to‑local execution flows.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
