Your mission
The Manager Marketing Events in Europe owns the regional event strategy, and execution across sports and Lifestyle categories in Europe.
The role is accountable for translating global event strategy into regional events, setting standards, allocating budgets, and steering impact with consumer events within the full consumer funnel.
Own the regional event strategy and annual event roadmap across categories (Football, Running, Training, Sport style etc.)
Act as a primary regional counterpart to Global Brand & Event teams and cluster/area marketing managers (local language).
Collaborate with Category teams, Influencer, social media and Media Planning teams to ensure events are fully integrated into full funnel consumer journeys
Activate Assets (Athletes, Clubs, Federations, Influencers, Celebrities etc.) in collaboration with Sports Marketing and areas/clusters and social media/Influencer teams.
Own and allocate the regional event budget and agency ecosystem
Define KPIs, ROI frameworks, and performance governance
Your talent
Strong strategic thinking to translate global event direction into a clear regional roadmap.
Effective cross‑functional collaboration to align global, regional, and local marketing teams.
Integrated marketing competence to connect events with full‑funnel consumer journeys.
Asset activation skills to leverage athletes, clubs, influencers, and partners effectively.
Solid financial and operational management for budget ownership and agency oversight.
Performance‑driven mindset with the ability to define KPIs and evaluate ROI.
Strong influencing and communication skills to drive alignment and trust across markets.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and employs more than 20,000 people worldwide.
