Your mission
Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full-funnel effectiveness
Lead planning and buying of media campaigns across the regional and in the local areas
Develop (online) marketing plans / roadmaps for (digital) activation to increase brand awareness, visibility and support business needs in Europe on a country level
Allocate mktg. budget to media channels, set spending standards based on global frameworks and drive strategic frame for channel budget allocation across the full marketing funnel and channels.
Lead ROI-Analysis and Reserach/Analytics like MMM, across full marketing funnel, incl. Media and non-media channels.
Leverage and adapt global toolkits to regional channel/category specific toolkits
Execute CRM and loyalty on regional level, utilizing global MarTech capabilities for execution
Drive qualified, high-converting traffic via performance marketing e.g. SEA, SEO, Affiliate and CRM and monitorperformance marketing (A/B testing, landing page suggestions, etc.)
Manage agency relationships and ensure campaign delivery, pacing, and optimization
Monitor and create media coverage reports, including the evaluation of the media equivalence value
Identify new trends, platforms and innovations for technologies and content to drive content and campaign visibility
Lead, build and develop a high-performing Media team
Your talent
Proven professional experience in Media Strategy, Media Planning & Buying, or Integrated Marketing Communications, ideally within a regional or international environment.
Demonstrated experience developing regional media strategies aligned with global brand and communication frameworks.
Strong experience managing media budgets, including allocation across channels and funnel stages.
Hands-on experience with ROI measurement, marketing analytics, and effectiveness modeling (e.g., MMM, performance analysis across media and nonmedia channels).
Experience executing and scaling digital marketing and performance marketing activities (e.g., SEA, SEO, Affiliate, CRM).
Experience leveraging MarTech and CRM platforms to execute loyalty and customer engagement initiatives.
Proven experience managing external agencies (media, performance, analytics) and ensuring delivery, optimization, and governance.
People leadership experience, including building, leading, and developing high performing teams.
Experience working within matrixed organizations and across regional and local market structures.
Ability to translate global brand and communications strategy into impactful regional media strategies.
Strong understanding of full funnel marketing effectiveness, including ROI and CLV drivers.
Proactive identification of new trends, platforms, technologies, and content innovations.
Strong commercial acumen with a clear focus on business impact.
Data-driven mindset with the ability to balance brand building and performance outcomes.
Continuous optimization mindset to improve efficiency and effectiveness.
Highly structured, organized, and detail-oriented.
Comfortable managing complexity across markets, channels, and stakeholders
Resilient, adaptable, and confident operating in fast-paced environments.
Strong ownership, accountability, and results orientation.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
