Your mission
- Lead the cluster’s activation strategy across influencer marketing, social media, PR, and events, ensuring alignment with regional priorities, brand direction, and seasonal storytelling
- Drive creator and influencer marketing excellence, including selection, relationship management, briefing, content direction, and optimization of performance and deliverables
- Oversee social media strategy and execution, including content planning, localization of global assets, publishing, community management, and analytics-based optimization
- Lead PR and communications initiatives, managing media relations, sample processes, press materials, agency partners, and all reporting and coverage tracking
- Steer the planning and execution of events and brand activations, ensuring high-quality, on-brand delivery through strong project management, budget oversight, and cross-functional coordination
- Provide cross-functional and team leadership, collaborating closely with internal stakeholders, managing a small activation team, and ensuring structured processes, efficient workflows, and flawless execution.
Your talent
- 7+ years of experience in influencer marketing, social media, PR, and/or event activation within consumer goods, lifestyle, sports, or fashion industries, with a solid understanding of digital platforms and creator ecosystems
- Proven leadership in creator and influencer programs, including agency management and delivering integrated, multi-channel marketing activations
- Strong expertise in social and PR operations, including content best practices, digital KPIs, media relations, press activities, and sample management
- Demonstrated project management skills, capable of overseeing multiple priorities and ensuring high-quality execution under tight timelines
- Excellent communication, stakeholder management, and relationship-building abilities, fostering alignment across internal and external partners
- Highly organized, proactive, and solutions-driven, with the ability to simplify complexity, drive structured workflows, and ensure operational excellence
- Language skills - fluent in English and German, with strong verbal and written communication abilities
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
