Your mission
- Lead the trade marketing domain for a portfolio of area accounts, developing annual trade marketing plans aligned with commercial targets, brand priorities, and category initiatives.
- Ensure strategic alignment with global brand direction while tailoring marketing plans and activations to local market needs, account priorities, and community relevance.
- Oversee execution excellence across in-store, digital, and retail channels, ensuring high-quality, on-time, and on-budget delivery of co-op and trade marketing initiatives, including adaptation of global toolkits to account-specific use.
- Own budget management and performance analysis, including allocation of activation budgets, measurement of sell-out and ROI, and translating insights into actionable recommendations for continuous improvement.
- Drive strong cross-functional collaboration with Sales, Category Marketing, Brand, Retail Operations, and key external partners to ensure fully aligned, commercially impactful account marketing plans.
Your talent
- 7–10+ years of experience in trade, account, or channel marketing within wholesale or retail-driven environments, with a strong understanding of consumer journeys and sell-out drivers.
- Proven track record developing and executing co-branded or account-specific marketing plans with major retail or field accounts.
- Strong commercial and analytical acumen, including budget ownership, ROI measurement, and translating insights into strategic improvements.
- Cross-functional collaboration strength, particularly with Sales and Commercial teams, connecting marketing plans to business outcomes.
- Project management capability, including overseeing multiple activations simultaneously.
- Excellent communication and relationship-building skills, complemented by an agile, solutions-oriented mindset and the ability to adjust plans based on performance or market opportunities
- Language skills - fluent in English and German, with strong verbal and written communication abilities
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
